Growth & market strategy
Where to compete, how to win, and what to do first.
- Who is most likely to buy your product or service?
- How do you take share from the people already there?
- Which markets deserve the budget this year?
St. John's, NL · Independently owned
Stop deciding
on a hunch.
Ryan Research & Communications designs the study, runs the fieldwork, and hands you a report you can actually decide from — then helps you communicate what you find.
What clients arrive with
Qual + quant
- Q. Who is actually most likely to buy this?
- Q. Why are we losing customers to them?
- Q. Which message moves the people we care about?
- Q. Is this market big enough to justify the spend?
Yours not on the list? It still fits. Send it over →
- Qualitative + quantitative
- Fieldwork across NL
- Owner-led, start to finish
- Report + live presentation
Services
What we get hired to figure out
Every study starts as a business question somebody can't answer from the inside. These are the ones we hear most.
Customer & brand insight
What people think of you, and what actually moves them.
- How do current, potential and lapsed customers see you?
- What do they need, expect, and refuse to compromise on?
- Who really makes the decision, and how?
Competition & messaging
Benchmark the field, then sharpen what you say.
- How are competitors performing, and how do their customers see you?
- Which messages land with the audience you're targeting?
- Did the last campaign change anything measurable?
Methods
Pick the method for the decision
Not the other way around. Most projects use both — qualitative to find the right question, quantitative to size the answer.
Comparing
Qualitative
Quantitative
What it answers
Why people do what they do — motivations, attitudes, hesitation.
How many, how much, how often — and how that's shifting.
Typical formats
Focus groups (including projective and creative techniques), mini-groups, dyads and triads, in-depth interviews, ethnography, taste tests.
Telephone surveys, online panels, mall intercepts, mystery shopping.
Sample
Small and deliberate. Depth over headcount.
Sized to the read you need, with margin of error stated up front.
What you walk away with
Your customers' own language, plus the objections you didn't know you had.
Numbers you can put in front of a board and defend.
Reach for it when
You're still shaping the question.
You need to size it, prove it, or track it over time.
Studies we run
Market potential
Usage & attitude
Pricing
Competitive analysis
Positioning & targeting
New product development
Customer satisfaction tracking
Advertising effectiveness
Corporate image
Communications audit
Reputation management
Process
How a project actually runs
Five steps, no surprises, and you approve the design before anything goes to field.
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01
Scope
We start with the decision you're facing, not the method. Objectives, constraints, timeline, and what a useful answer would look like.
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02
Design
We write the questions, choose the approach, and fit it to your budget. Nothing goes to field until you've signed off.
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03
Field
We run it and keep you posted while it's live. You get progress updates, not silence.
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04
Analyse
Findings, not a data dump. We separate what's interesting from what should change your decision.
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05
Deliver
A report your team will read, plus a live session where we take the hard questions in the room.
Why us
Independently owned. Strategically driven.
A small shop by design. You get senior attention on the parts that decide whether the study is any good.
The President runs it
Not just the pitch. The same person scopes your study, moderates the room, and presents the findings.
Designed, not recycled
The approach is built for your question. We'll tell you when a cheaper method gets you the same answer.
Short turnarounds
Fast when you need fast — without quietly cutting the parts that make the results hold up.
Reports people read
Plain language, clear recommendations, and a deck your team can circulate without a translator.
On time, on budget
Costs agreed up front. If something changes, you hear it from us first.
Easy to reach
One phone number, one inbox, and a real answer in between meetings.
Contact
Tell us the decision you're facing.
Send a paragraph: what you're deciding, when you need to know, and roughly what you've set aside. We'll come back with the most cost-effective way to get the answer — even if that turns out to be a smaller study than you expected.